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ASORT COMPANY – India’s First Co-Commerce Platform
| 2011 Founded | 10 Lakh+Partners | 20+ StatesPresence | 6 BrandsIn-House |
What Is Asort Company? — Complete Overview
Asort is India’s first Co-Commerce company, founded in 2011 by Roshan Singh Bisht and Natasha Singh in Mohali, Punjab. It is officially registered as Dynamic Beneficial Accord Marketing Private Limited. The company pioneered a new business model that blends e-commerce, direct selling, and community-driven entrepreneurship into one ecosystem.
Unlike traditional e-commerce platforms where companies profit and users simply buy, Asort’s Co-Commerce model enables every member to earn, grow, and build their own business — all without any major investment.
“Asort is India’s first Co-Commerce platform founded in 2011, headquartered in Gurgaon. It empowers over 10 lakh partners across 20+ Indian states to earn income by selling in-house fashion, beauty, fitness, and lifestyle brands through its Sell & Earn model.“
Key Facts About Asort Company
| Fact | Detail |
| Full Legal Name | Dynamic Beneficial Accord Marketing Pvt. Ltd. |
| Founded | 2011 |
| Founders | Roshan Singh Bisht & Natasha Singh |
| Headquarters | Gurgaon , Haryana, India |
| Business Model | Co-Commerce (Sell & Earn) |
| Partners | 17 Lakh+ across India |
| States Covered | 20+ Indian States |
| In-House Brands | Ifazone, Mr. Huffman, Amiiga, Solasta, Kuefit + more |
| CIN Number | U51909PB2011PTC035491 |
| Industry | Direct Selling / E-Commerce / Co-Commerce |
What Is Co-Commerce? — Asort’s Business Model Explained
Co-Commerce is the core concept that makes Asort unique. It is a next-generation business model that combines commerce with community, enabling individuals to earn income not just by buying products, but by sharing them within their networks.
How Co-Commerce Works — Step by Step
- You join Asort as a Partner (zero or minimal investment required)
- You receive access to Asort’s in-house product catalog — fashion, beauty, fitness, home essentials
- You share and promote products in your personal and social network
- Every sale made through your reference earns you Asort Points (APs) — 2 AP = Rs 1
- As your network and sales grow, your rank upgrades — unlocking higher discounts and income
- You can also build a team of partners beneath you, earning Group Profit from their sales too
Co-Commerce vs E-Commerce vs Direct Selling
| Aspect | E-Commerce | Co-Commerce (Asort) |
| Focus | Transactions only | People, community & growth |
| Products | Open marketplace, varying quality | In-house curated brands |
| Earning | Seller only earns | Every member earns |
| Investment | Capital required for stock | Zero to minimal investment |
| Support | Minimal or none | Full training + mentorship |
| Community | Absent | Central to the model |
| Goal | Company profit | Shared growth & empowerment |
| Co-Commerce is Asort’s proprietary business model where members both shop and earn by promoting products within their community. Unlike e-commerce where only sellers profit, Co-Commerce distributes earning opportunity to every partner through its Sell & Earn system and rank-based rewards. |
Asort Sell & Earn Program — How to Earn Money
The Sell & Earn program is the backbone of Asort’s income model. It allows any individual — student, homemaker, professional — to earn real money through product sales, referrals, and team building.
Asort Points (AP) System
Asort rewards all activities with Asort Points (APs). These points have real monetary value:
| Key Rule | 2 Asort Points (AP) = ₹1 Indian Rupee — redeemable as actual earnings |
You earn APs through three main activities:
- Personal purchases from Asort’s product catalog
- Orders placed by your community partners (downline)
- Referrals that result in sales
Asort Rank System — Membership Tiers & Benefits
| Rank | Requirement | Key Benefit |
| Patron | Entry level membership | 8% discount on purchases |
| Promoter | ₹8,000 lifetime purchases | 26% discount on purchases |
| Maven | ₹40,000 purchases OR 5 Promoters developed | 40% discount on purchases |
| Influencer | Higher milestone + team size | Enhanced earnings + group profit |
| ACE | 4 Influencers developed in team | 57% discount on purchases |
| ABO | 4 ACEs developed in team | 60% discount + premium perks |
Additional Income Streams in Asort
- Group Profit — Earnings from sales made by your team/downline partners
- Growth Fund — Special pool for training, learning, and development rewards
- Leadership Bonuses — Performance bonuses at higher ranks
- Digital A-Preneur Rewards — Content creation income (see Section 4)
- Asort Gold Gems — 1 Gem = ₹1, via the new Asort Gold model
Digital A-Preneur Program — Earn by Creating Content
Asort recognized the power of social media early. The Digital A-Preneur Program is designed for content creators — Instagram influencers, YouTube creators, bloggers — to earn money by creating and sharing content about Asort products.
Digital A-Preneur Levels & Earnings
| Level | Follower Count Required | Monthly Earnings |
| Asort Beginner | 650 – 1,000 followers | Access to program + products |
| Asort Skilled | 1,000 – 5,000 followers | Rewards + product commissions |
| Asort Star | 5,000 – 20,000 followers | ₹3,000 per month |
| Asort Master | 20,000 – 45,000 followers | ₹5,000 per month |
| Asort Expert | 45,000+ followers | ₹7,000 per month |
Content Requirements Per Level
- Beginner: 3–6 content pieces per cycle
- Skilled: 6–8 content pieces per cycle
- Star: 6–10 content pieces per cycle
- Master: 8–13 content pieces per cycle
- Expert: 11–18 content pieces per cycle
In addition, A-Preneurs earn referral bonuses for bringing new creators into the program:
- Rs 500 bonus for 5 referrals
- Rs 2,500 bonus for 20+ referrals
| short Answer | Asort’s Digital A-Preneur Program pays content creators up to ₹7,000/month based on follower count and content output. It is available on Instagram and YouTube, and also offers referral bonuses for bringing new creators into the Asort ecosystem. |
Asort Gold — The New Upgraded Model
In 2023-24, Asort launched Asort Gold — a revolutionary upgrade to its traditional business model. Designed to address challenges in the direct sales industry, Asort Gold offers faster advancement, enhanced incentives, and a simplified earning structure.
What Is Asort Gold?
- A new incentive plan launched alongside the traditional Sell & Earn model
- Uses Asort Gems as its reward currency (1 Gem = ₹1)
- Streamlined sign-up process to get new partners earning faster
- Quicker rank advancement with clearer milestone targets
- Higher early-stage rewards to motivate beginners
| short Answer | Asort Gold is a new business model launched by Asort that uses Asort Gems (1 Gem = ₹1) as its reward currency. It offers faster rank progression and higher early incentives compared to the standard Sell & Earn plan, making it easier for new members to start earning quickly. |
Asort In-House Brands — Complete Product Portfolio
Asort does not sell third-party products. Every product is from an in-house brand developed, designed, and quality-controlled by the company. This ensures consistent quality and strong brand identity for partners to promote confidently.
Brand 1 — Ifazone (Fashion for Youth)
- Category: Men’s and Women’s Fashion
- Focus: Everyday basics — denim, t-shirts, casual wear, bottoms
- USP: Quality fabrics, trendy designs at accessible prices
- Target: Students, young professionals aged 18–30
Brand 2 — Mr. Huffman (Premium Menswear)
- Category: Premium Men’s Clothing & Accessories
- Products: Oxford shirts, blazers, ties, men’s sunglasses
- USP: Rivals high-end fashion labels at competitive pricing
- Target: Professionals, executives, fashion-forward men
Brand 3 — Amiiga (Beauty & Personal Care for Women)
- Category: Beauty, Cosmetics, Personal Care
- Products: 2-in-1 lipstick/cheek tint (SPF-15 + tea tree oil), kajal, perfumes
- Perfume Collections: Dejavu and BLOOM
- USP: Multi-functional products that nourish and beautify
- Target: Women aged 18–40 seeking quality beauty products
Brand 4 — Solasta (Accessories & Footwear)
- Category: Footwear, Belts, Wallets, Accessories
- Products: Casual belts, reversible formal belts, wallets, socks
- USP: Style meets functionality in everyday accessories
- Target: Style-conscious men and women
Brand 5 — Kuefit (Fitness & Active Lifestyle)
- Category: Activewear, Fitness Accessories, Nutritional Supplements
- Products: Women’s joggers with reflective detailing, mesh sports shoes, gym wear
- USP: Breathable, skin-friendly performance fabrics
- Target: Fitness enthusiasts, gym-goers, active youth
Brand 6 — Home & Daily Needs Category
- Products: Bath essentials, home decor, pooja items, fresheners
- USP: Covers everyday lifestyle needs beyond fashion
- Growing category reflecting Asort’s expansion beyond apparel
Asort Founders & Leadership Team
The vision behind Asort’s co-commerce revolution comes from its founders and leadership team who believe that business should empower individuals, not just generate profits.
Roshan Singh Bisht — Co-Founder & CEO
- First-generation entrepreneur from India
- Visionary behind the Co-Commerce model
- Focuses on youth empowerment and entrepreneurship
- Regularly addresses thousands of Asort partners at ABC events and Leadership Conclaves
- Mission: To make entrepreneurship accessible to every Indian youth
Natasha Singh — Co-Founder
- Co-founder who helped establish Asort from its early days in Mohali
- Focused on the community and people-first philosophy of the company
Ambrish Ranjan — Key Director
- Strategist and operations leader
- Responsible for scaling business model, branding, and market expansion
- Brings structure and discipline to Asort’s growth strategy
Asort Business Community (ABC) — The Heart of Co-Commerce
The Asort Business Community (ABC) is not just a network — it is the soul of Asort. It is a structured ecosystem where all partners come together to learn, earn, and celebrate.
What ABC Offers Partners
- Training Programs: Expert-led workshops on digital marketing, communication, leadership, and business management
- Mentorship: Pairing newcomers with experienced Asort leaders for one-on-one guidance
- Badge Ceremonies: Public recognition events celebrating rank upgrades and achievements
- Leadership Conclave: Premium events for top-performing partners
- Cash Craze Campaigns: Motivation drives for small order placements, especially for beginners
- Incentive Trips: Rewards like the Open Roads Thailand trip for high achievers
The ABC is particularly powerful because of what one A-Preneur described as: “Asort feels like home — it’s where I found my confidence and my tribe.”
| short Answer | The Asort Business Community (ABC) is Asort’s partner ecosystem providing training, mentorship, badge ceremonies, and leadership events. It is the community backbone of the Co-Commerce model, ensuring every partner has the tools, recognition, and support needed to build a successful business. |
How to Join Asort — Step-by-Step Guide
Joining Asort is designed to be simple and low-barrier. The company specifically keeps the entry process accessible so that students, homemakers, and first-time entrepreneurs can start without fear.
Steps to Join Asort
- Visit the official Asort website: asort.com
- Register as a new partner — choose between standard Sell & Earn or Asort Gold plan
- Complete your profile and KYC (basic identity verification)
- Explore the product catalog — browse all in-house brands
- Place your first order — this qualifies you as an active Patron
- Share products with your network and start earning Asort Points
- Attend ABC training sessions to accelerate your growth
- Build your team by referring new partners to unlock Group Profit
Who Can Join Asort?
- Students looking for side income with flexible hours
- Homemakers wanting financial independence without leaving home
- Working professionals seeking additional income streams
- Social media creators wanting to monetize their audience
- Entrepreneurs looking to build a team-based business with zero risk
- Anyone from Tier 2 / Tier 3 cities wanting access to real business opportunities
Asort’s Impact — Real Numbers & Real Stories
Asort’s impact is not just measured in revenue — it is measured in transformed lives, new businesses created, and communities empowered.
| 10 Lakh+Partner Lives Impacted | 20+Indian States | 7 LakhUnits Sold During COVID | 13+Years of Operation |
Real Success Stories
- Priya from Bhopal joined Asort with zero business experience during the pandemic. After training, she began selling Amiiga cosmetics and now leads a team of 20 partners.
- Arjun, a college dropout from Jaipur, found financial stability through Asort’s platform and now earns consistently through his partner network.
- A homemaker from Bihar who joined as a customer now speaks on ABC stages, having built a sizeable team and income.
- A college student from small-town India who wore Ifazone clothes became an Asort team leader, training others in leadership and communication.
Why Asort Thrives in Tier 2 & Tier 3 Cities
- Zero capital requirement removes the biggest barrier for small-town entrepreneurs
- Smartphone-based selling allows youth to run businesses from anywhere
- Products resonate with aspirations of India’s middle-class youth
- ABC community creates local networks of mutual support
- ABC events held in smaller cities, not just metros — creating local heroes
Frequently Asked Questions About Asort
Q1. Is Asort a legitimate company?
Yes. Asort is a DIPP-recognized direct selling company, registered as Dynamic Beneficial Accord Marketing Pvt. Ltd. with CIN U51909PB2011PTC035491. It has been operating since 2011 and has impacted over 10 lakh lives across India.
Q2. Is Asort an MLM company?
Asort is not a traditional MLM (Multi-Level Marketing) company. While it has a partner referral system, it is primarily a Co-Commerce platform where income is driven by actual product sales, not just recruitment. Products are in-house brands with genuine retail value.
Q3. How much can you earn from Asort?
Earnings vary based on rank and activity. Beginners (Patron) earn 8% discount + APs on their purchases. At ACE level, members earn 57% discount plus Group Profits from their team. Digital A-Preneurs can earn ₹3,000–₹7,000/month based on follower count and content output.
Q4. What is the investment required to join Asort?
Asort is designed as a zero-to-minimal investment business. You typically need to make a first purchase to become an active Patron. There is no large upfront fee or mandatory stock purchase required.
Q5. What products does Asort sell?
Asort sells exclusively in-house brands covering fashion (Ifazone, Mr. Huffman), beauty and personal care (Amiiga), accessories and footwear (Solasta), fitness and activewear (Kuefit), and home and daily needs. All brands are developed and quality-controlled by Asort.
Q6. What is Asort Gold?
Asort Gold is Asort’s newer incentive model that uses Asort Gems (1 Gem = ₹1) and offers faster rank progression, higher early-stage earnings, and a simplified onboarding process compared to the original Sell & Earn plan.
Q7. What is the Asort Digital A-Preneur Program?
The Digital A-Preneur Program rewards social media content creators (Instagram, YouTube) for creating and sharing Asort product content. Earnings range from ₹3,000 to ₹7,000 per month depending on follower count (5k to 45k+), plus referral bonuses.
Q8. Where is Asort headquartered?
Asort is headquartered in Mohali, Punjab, India. It operates across 20+ Indian states and has its official website at asort.com.
Q9. Who are Asort’s competitors?
Asort’s primary competitors include Flipkart and Myntra in the fashion segment, Amazon in broader retail, and Etsy in the designer marketplace. However, Asort differentiates itself through its Co-Commerce model and community-driven earnings approach.
Q10. What is the full form of ABC in Asort?
ABC stands for Asort Business Community — the partner network and community ecosystem of Asort that provides training, mentorship, recognition events, and community support to all members.
Asort’s Vision for the Future
Asort envisions taking the Co-Commerce model beyond India to become a global movement of collaborative entrepreneurship. The leadership believes that the model is universally applicable — wherever there are people who want empowerment, community, and income, Co-Commerce can thrive.
Future Roadmap
- International expansion of Co-Commerce to global markets
- Technology integration to make the platform more accessible and intelligent
- New brand launches across additional lifestyle categories
- Deeper penetration into Tier 4 cities and rural India
- More Digital A-Preneur opportunities as social commerce grows
- Scaled training infrastructure for hundreds of thousands of new partners
| Big Picture | Asort’s ultimate vision: To prove that the future of business is not competition — it is collaboration. Co-Commerce is not just a model; it is a movement. |
About Asort
asort.com | Gurgaon Haryana, India
Registered: Dynamic Beneficial Accord Marketing Pvt. Ltd.
CIN: U51909PB2011PTC035491
India’s First Co-Commerce Platform — Empowering 10 Lakh+ Entrepreneurs Since 2011
